Dental Partners is a venture capital backed dentistry start-up with ambitions to grow significantly over the next 3 years. The business model is to purchase local dental practices, rebrand to Dental Partners and grow these practices through recruitment of additional staff, training and development.
“ResourceBank’s expertise within recruitment, technology, social media and the development of the Dental Partners EVP, has been intrinsic to a successful growth strategy. Their performance in the first year of the RPO has been phenomenal considering we started from nothing.”
Dentistry is an incredibly competitive recruitment market and the effective attraction of skilled staff is key to making the business strategy a success. Dental Partners asked ResourceBank to establish and run the recruitment function for them. We had no experience of dentistry – but we were able to quickly immerse ourselves in the complexities of the market – and bring our expertise in employer branding, talent engagement and rare skill attraction to the party.
We implemented a comprehensive recruitment strategy, starting with an engagement survey to identify key issues. A “Best Place to Work” EVP was developed, supported by video interviews with staff showcasing the positives of Dental Partners. We launched a multi-channel recruitment campaign to raise brand awareness and directly approached every dentist in the UK to introduce the brand. The careers page was revamped with a mobile-friendly application portal, and a dedicated team was established to manage recruitment and marketing.
Our approach engaged 10,000 candidates, leading to 3,642 consultations with applicants. Ultimately, 80 new staff members were successfully hired, strengthening the Dental Partners team.
Let’s have a chat to find out how we can best streamline your recruitment process with intelligent automation.