This year marks 10 years of partnership between ResourceBank and Avature. To celebrate, we’re sharing 10 success stories showcasing how Avature’s market-leading Talent Attraction technology has helped enhance our clients’ talent strategies.
Having mothballed their business for almost two years due to the COVID-19 pandemic, World Duty Free (WDF) had suffered high staff attrition. To reopen all their UK airport stores on time for the 2022 summer season, they needed to recruit 1,000 staff members and gain security clearance for them within just six months.
WDF HR Director Geoff Hall summarised “I had no in-house recruitment team but I did have ResourceBank and Avature.”
A Trusted Partnership Since 2007
ResourceBank had been WDF’s recruitment partner since 2007 and developed a careers website with an Avature candidate portal in 2018. Leveraging this infrastructure, vacancies for all airport locations were advertised immediately on the careers site, on job boards and social media platforms.
To re-engage potential candidates, everyone who had previously expressed an interest in working for WDF received personalised, WDF-branded emails, SMS messages, and reminders through the Avature system. Additionally, we utilised referral programs and recruitment fairs to attract new talent. These efforts resulted in over 30,000 applications.
Streamlining Processes with Avature’s Technology
With more than 30,000 applications to process, the Avature interview timeslot portal proved invaluable. By reducing process times by 50%, it enabled the recruitment team to conduct interviews with over 5,000 candidates efficiently.
Recognising the importance of both speed and candidate care, we utilised the Avature Hiring Manager portal to support WDF managers in assessing 1,600 candidates through digital interviews, one-on-one sessions, and group assessments.
Delivering on Time
Thanks to the partnership between ResourceBank and Avature, 1,020 candidates were successfully hired within the six-month deadline, allowing all WDF stores to open on schedule for the summer season.
A Long-Standing Partnership
This story is just a snapshot of our 17-year partnership with WDF, a collaboration recognized with the TIARA Long-Term Partnership Award in September 2024. ResourceBank continues to recruit over 1,000 new staff members annually for WDF. We also strive to introduce innovations that enhance the recruitment process and candidate experience, such as launching a new careers website in August 2024.
Looking to the Future
In 2025, we are trialling a new AI candidate screening system that promises to improve the process and candidate experience. Stay tuned – we’ll be sharing more about this exciting innovation later this year.
Years: 2007-ongoing (this story in 2022)
Technology: Shared Instance, External Candidate portal, Internal careers & referral portal, Hiring manager portal, Timeslot portal, Onboarding portal.
Hires per year: 1,000+
Skills: Retail, Warehousing, Leaders, Seasonal, Management
This article is the sixth in a series of 10 celebrating our 10-year partnership with Avature. Stay tuned for more insights from our decade-long partnership.
